Sign Up / Sign In
Back to Your Feed
In your organization does the product marketing also work with a portfolio marketer?
In our organization we have Product Marketers assigned to audiences (customer segments) and products. It is difficult to align efforts and avoid duplication - have you seen a model like this work well and how?
1 Answer
Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Adobe Head of Lightroom Product MarketingJanuary 17
Yes, we do. In fact, I think Adobe is probably the best example out there I've seen of Portfolio marketing. At a high level, they've divided the Adobe business into 3 business units:  - Creativity & Design - Documents such as PDFs and our Adobe Sign  - Marketing & Commerce - called Adobe Exp......Read More