Back to Your Feed
In your organization does the product marketing also work with a portfolio marketer?
In our organization we have Product Marketers assigned to audiences (customer segments) and products. It is difficult to align efforts and avoid duplication - have you seen a model like this work well and how?
Yes, we do. In fact, I think Adobe is probably the best example out there I've seen of Portfolio marketing. At a high level, they've divided the Adobe business into 3 business units: - Creativity & Design - Documents such as PDFs and our Adobe Sign - Marketing & Commerce - called Adobe Exp......Read More
Related Ask Me Anything Sessions
Klaviyo Director of Product Marketing, Katie Gerard on Product Launches
August 2 @ 10:00AM PST
Atlassian Director of Integrated Product Marketing, Ashley Faus on Product Launches
May 24 @ 10:00AM PST
Notion Head of Product Marketing, John Hurleyon Product Launches
December 15 @ 9:00AM PST
How do you refine your messaging and get the latest one adopted even after launch?Which KPIs do you track considering a product launch?Have you ever been part of a launch where the eng/product team brought in product marketers or customers after work has kicked off (but before launch) and influenced feature development? What was that like?How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?What are the most important parts of product positioning? How do you get the rest of the company aligned on positioning? How important are brand marketing skills for product marketers compared to analytical skills?