In your organization does the product marketing also work with a portfolio marketer?
In our organization we have Product Marketers assigned to audiences (customer segments) and products. It is difficult to align efforts and avoid duplication - have you seen a model like this work well and how?
1 Answer
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 6y
Yes, we do. In fact, I think Adobe is probably the best example out there I've seen of Portfolio marketing. At a high level, they've divided the Adobe business into 3 bus...
2350 Views
Upcoming Event
Mastering Market Research
Splunk
Related Questions
What does the separation of responsibilities look like between the portfolio marketer and the product marketer at your company?How does Product Marketing get involved with alliances, partnerships and marketing the integrations of a product with another product? What Is Product Marketing?Can you elaborate on the Product Marketing org structure and elaborate on how your team works together to bring new features to market?How does product marketing and product work together to define launch features and messaging?What are the most important skills for someone who wants to get into product marketing?