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In your organization does the product marketing also work with a portfolio marketer?

In our organization we have Product Marketers assigned to audiences (customer segments) and products. It is difficult to align efforts and avoid duplication - have you seen a model like this work well and how?

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1 Answers
  1. Mary Sheehan
    Mary Sheehan

    Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 6y

    Yes, we do. In fact, I think Adobe is probably the best example out there I've seen of Portfolio marketing. At a high level, they've divided the Adobe business into 3 business units:  - Creativity & Design - Documents such as PDFs and our Adobe Sign  - Marketing & Commerce - called Adobe Experience Cloud  I work for Adobe Advertising Cloud which is under the Marketing & Commerce arm. What I think is really impressive is that we've had so many acquisitions in this overarching business ...Read More

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