Once you have identified your differentiators or a small set of pillars/themes you want to push, how do craft that messaging, what type of formats, how, where and for whom will they be used?
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Related Questions
What is the relationship between messaging and the unique value proposition of a feature? Which encompasses the other? Too often B2B messaging is done in a vacuum or after listing to a few sales calls. B2C marketers spend far more on early-stage customer research and end up with more effective messaging overall. What would help B2B product marketers secure budgets for true customer research to inform their messaging too?After you have developed messaging, how do you put it to practical use?As a new product marketer I am struggling with messaging. What is the best way to develop this skill? How do you test messaging before launching a new product? What are different approaches that would help us be confident about the message that would result in better conversion?Do you have advice for developing product messaging when your brand awareness is still low with your audience?