What's the best way to ensure that sales uses the sales enablement content that marketing creates...even if there WAS collaboration on the content?
5 Answers
Adobe Head of Product Marketing, Real-Time CDP & Audience Manager • 5y
First, create content that’s in line with what you know they will use. I mentioned in one of my other answers here that oy need to understand their selling methodology an...
1812 Views
HubSpot Marketing Fellow - Partner GTM & Product Readiness • 3y
Here are a few tips for ensuring your sales team leverages the content you create: Make sure the content can easily be found. Have a central, go-to place that reps can ...
4941 Views
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Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
First, I think you shouldn't expect 100% wholesale usage of the sales enablement materials you create. Sales enablement materials are meant to create a solid foundation f...
1686 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
Regular reminders and reinforcement! Sales teams obviously face a ton of pressure to hit quota, and they need to be as efficient as possible... And while some are awesome...
645 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
I don’t just open up a store and wait for people to come. I personally go find the first 2-3 customers that attract more to the store because apparently, it’s the place t...
326 Views
Related Questions
You're looking to enter into a new vertical or go upmarket. What are the musts in terms of a successful sales enablement strategy in your experience? How do you determine what content is most effective for sales enablement purposes?
What are the common mistakes you see product marketers making when they launch new sales enablement programs?If you were implementing a B2B Marketing and Sales Enablement program, what are the first 5 assets you would create?How do you get sales teams to consume the content you create?How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does.