Pressable Chief Marketing Officer • 1y
Here are four great ways to measure effectiveness: In the data --> what hard data can we look at (through Seismic, Salesforce etc.) that identifies how often enablement is used or how often it is leveraged when closing deals. Talking to reps --> talking directly to reps and asking them what they are using and what is the most helpful is a great way to get a pulse on enablement efficacy. Especially if you've got a trusted group of seasoned reps you can check in on on a regular basis. Listen ...Read More
937
Views
