How do you measure the success of your storytelling efforts?
2 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
The metrics I care about most are the ones that show the story actually changed something whether that's a behavior or a deal.Message recall. Ask prospects and customers ...
566 Views
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 1y
Did the story change behavior? That will be the key judge on if the story was successful.How do you tell if the story changed behavior?Ensure a clear understanding and s...
724 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think I’ve mentioned this a few times, but qualitatively it’s in the organic uptake by the sales teams, and positive reception from the community. I think from a quanti...
452 Views
Related Questions
How to measure success of landing a story/ thought leadership?How to measure your storytelling and get different stakeholders agree on the narrative?How do you measure the effectiveness of the story that you craft for your product?Should the effectiveness of a story-based ad, message or campaign be measured in the same way as more value-based or product-based marketing, i.e. is it all ultimately about sales, customer base, and/or revenue?Which storytelling techniques have been the most effective in enabling sales and impacting win rates? Are there any storytelling frameworks you use that you find work well and reliably in B2B?