How do you build better relationships with product? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned?

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Holly Watson · Accepted Answer

Yes, great question. This relationship can be so valuable to both the PM and PMM, but also to the rest of the organization. For this relationship, I encourage each team t...

Francisco M. T. Bram · Answer

First, invest time into learning the product. Great PMMs understand that the best marketing comes from true product knowledge. They understand the competitive landscape, ...

Alina Fu · Answer

I am a big believer that mismatched expectations are most often the root cause of complicated relationships. Some companies delineate Product Marketing as Inbound and Out...

Claire Drumond · Answer

Building a strong relationship with product requires level-setting on your goals first and foremost. Just like any relationship, you need to take the time to really under...

Jackie Palmer · Answer

The relationship between Product Marketing and Product Management is often the most important relationship you can have as a product marketer. The best thing to do here i...

Nina Churchill · Answer

I have daily meetings with the CTO and weekly meetings involving UX, Product Managers, and Sales about upcoming features. My belief is, as a Product Marketing Manager, yo...

How do you build better relationships with product? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned?

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