How do you delineate the responsibilities of market research between Product Marketing and User Research?

This is an awesome question! I think PMM has a responsibility along several stages of market research development. At a high level, User Research experts know what met...

PMM can bring the perspective from beyond the user. What are the markets, influencers, our executives, analysts, and competitors saying. If PMM is the subject matter expe...

I focus on creating a collaborative environment with market research, user research, and analytics teams as they provide critical inputs for product marketing to function...

Build a mutual goal and you will be on a great path to a collaborative partnership. The main difference between the two is that PMMs need to think about the broader marke...

Great question, and one we’ve been discussing at Handshake. It’s important to establish a strong collaborative partnership with UXR, ideally with shared goals. Every comp...

Before we answer this one, here’s a little context about market research at Glassdoor. Our market research team is called “Market Insights” and it sits on the PMM team. M...

Great question. PMM and UXR are equal partners. Typically PMM is responsible for drafting the project brief which provides context and the learning objective. UXR recomm...