What is the role of product marketing in research? Do you write your questionnaires? Or just inform objectives etc.?
3 Answers
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 4y
It depends on the company and if you have a formal research function or not! I've done everything from recruit participants, write discussion guides, field surveys, moder...
1633 Views
Matterport VP Marketing • 4y
In my view, the goal is to help define the objectives of the research based on business & user needs support research as they execute the research plan to ensure t...
495 Views
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Product Marketing plays a pivotal role in market research, bridging the gap between product development and the market's needs and desires. The specific role that PMM pla...
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