How do you see ‘narrative’ and ‘story-telling’ playing in to the day to day work for PMM? How does it differ for a PM Manager vs. Director?
Being able to craft a compelling narrative for your product or solution that is targeted, differentiated, and drives urgency is one of the core skillsets of a PMM at any level. As you get more senior the scope of that narrative changes. Instead of covering one solution area or one particular audience, you might be covering multiple areas and audiences. At the director and above level you are likely covering the entire platform narrative and ensuring cohesion with the solutions/ICP level narratives.
In terms of the day to day work, this looks like the following
1. Talking to customers
2. Listening to Gong calls
3. Analyzing competitors messaging
4. Crafting messaging frameworks
5. Empowering your marketing teams with the right messaging for campaigns
6. Creating sales assets (pitch decks, 1 pagers, outbound sequences)
Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing
Gusto Head of Product Marketing, Employers, Leah Brite on Establishing Product Marketing
Tremendous Head of Product and Corporate Marketing, Ambika Aggarwal on Establishing Product Marketing
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