How does product marketing differ between a small and large company?

I'll caveat my answer here by saying that I haven't worked in PMM in a really large (1000s of employees) company - my experience has been mainly within startups and mid-sized companies. When I joined

While a large company will have a dedicated individual or even team to a particular function, like competitive analysis or social media, at a startup you may be the one-stop-shop for all things market

The biggest difference in my experience is that most PMMs are smaller companies that are full-stack PMMs and very early learn how to do a little bit of everything. They often need to wear multiple hat

Regardless of role, there's a universal tradeoff between small and large companies and it's about what kind of impact you find most motivating. Would you rather have broader impact across the business

The biggest difference is the level of specialization. At a smaller company, PMMs should be generalists. One quarter they may be working on bringing a new feature to market and another quarter they ma

Product marketing is different at every company, large or small. In my own experience, at every company the product marketing function tends be very fluid and flexible to the needs of the business or