How do you refine your messaging and get the latest one adopted even after launch?

Often time when the launch goes general announcement (GA), everything seems finish. But obviously, launch is a series of events around a theme and it can last long after GA, especially in terms of messaging refining. But how do we keep the go-to-market team engaged to adopt it after launch?

3 answers

All related (50)

Jodi Innerfield

Senior Director, Product Marketing Launch Strategy at Salesforce • January 12

Honestly, the sales team is going to do/say whatever they want. It's nearly impossible to enforce that a sales team says the exact messaging you want them to, or that they use the exact slides and res

30 Saves

Julien Sauvage

VP, Corporate and Product Marketing at Clari • September 7

It starts with a super close collaboration between PMM and PM. Then I'm a big fan of using existing frameworks and templates like messaging & positioning documents, etc. There's a ton of them on v

5 Saves

Chris Glanzman

Director of Product Marketing & Demand Generation at ESO | Formerly Fortive • August 19

Successfully adjusting messaging is the hardest component of a Product Marketer's job. Doing so requires a huge amount of partnership and trust from customer-facing team members. While there are sever

4 Saves

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