How do you refine your messaging and get the latest one adopted even after launch?
Often time when the launch goes general announcement (GA), everything seems finish. But obviously, launch is a series of events around a theme and it can last long after GA, especially in terms of messaging refining. But how do we keep the go-to-market team engaged to adopt it after launch?
4 Answers
HeyGen Head of B2B Marketing • 1y
This will require a huge amount of cross-functional buy-in and support. Change management is hard, but it can be done. For me, it’s important to start with the why and ov...
500 Views
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
Successfully adjusting messaging is the hardest component of a Product Marketer's job. Doing so requires a huge amount of partnership and trust from customer-facing team ...
315 Views
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Product Marketing Consultant | Formerly Salesforce • 4y
Honestly, the sales team is going to do/say whatever they want. It's nearly impossible to enforce that a sales team says the exact messaging you want them to, or that the...
8878 Views
Clari VP, Brand, Content and Product Marketing • 4y
It starts with a super close collaboration between PMM and PM. Then I'm a big fan of using existing frameworks and templates like messaging & positioning documents, e...
914 Views
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