Honestly, the sales team is going to do/say whatever they want. It's nearly
impossible to enforce that a sales team says the exact messaging you want them
to, or that they use the exact slides and res
Often time when the launch goes general announcement (GA), everything seems finish. But obviously, launch is a series of events around a theme and it can last long after GA, especially in terms of messaging refining. But how do we keep the go-to-market team engaged to adopt it after launch?
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