Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
I love this question because it’s a challenge I’ve certainly faced in conducting segmentation and persona work. The reality is that different stakeholders need different things out of segmentations to make them actionable for their type of work and ideally you want different user models to be simple enough to ladder up to something the entire company can easily understand and get behind. First, let’s talk about the benefits of each type of segmentation you mentioned. Then we’ll talk about how to ...Read More
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