How do you disseminate customer and market insights across the entire company (ie. scalable process), while ensuring the insights are also highly relevant?
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Related Questions
What are your favorite platforms/vendors for facilitating customer research?Are you always aiming for a single persona? Or are there situations where two or more make more sense?How have you historically sourced people to interview while developing personas?How do you make decisions about when to do research in-house with your staff vs bringing in a consultant? How do you create user personas that the whole org can use? (Inc. Product and Design)?How do you establish research as a product marketing function when there is a UX research team already owning most research initiatives?