Amazon Web Services (AWS) Head of Product Marketing • 4y
I do believe customer marketing's importance has increased. How much of that is related to the pandemic depends on the nature of the industry or market you serve, but yes, for me personally we've devoted more time on how we can make sure we are communicating effectively to our customers to drive greater customer retention and growth. To do so we invest heavily in customer surveys - both qualitative and quantitative to keep a finger on the pulse of our customers and ensure we know where we have o ...Read More
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