Rimsys Regulatory Management Software VP of Marketing • 5y
Yes, there are two changes from a messaging perspective that I've made this year. Everything this year is unprecedented, but the changes are similar to things I did in 2008 as well. The first thing was to pivot top-line benefits from growth to efficiency. In a recession, you have to be able emphasize how your product will save money. Second is to focus more on current customers. Retention is critical in a down economy, so we've launched some specific messaging and new initiatives focused specifi ...Read More
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