How do you track and prove something you've influenced as a product marketer?
1 Answer
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 1mo
Track message pull-through — you've nailed it when executives are saying your phrases naturally, thinking it was their own idea, and when those messages show up in sales ...
251 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
Best tips for earning roadmap influence when a product marketer is new to a company or industry?How have you found success building influence as a PMM?How do you leverage customer and market evidence to influence skeptical stakeholders and drive consensus on narrative?How do you deal with product managers who don't think marketing provides value or isn't technical?What are some of the best ways to begin becoming a more influential PMM?How do you track and demonstrate how product marketing has influenced the roadmap?