Intuit Group Product Marketing Manager, Industry Solutions • 2mo
Customer and market evidence is exactly what you need to drive a narrative. It can't come from your brain or anecdotal evidence — it has to be created from actual customer problems you've researched. Ideally, you're testing the messaging with a survey tool to validate it lands, though I know that's not always possible for speed or budget reasons. But it absolutely has to be grounded in real customer pains you've identified and backed by proven solutions. Case studies with ROI that validate this ...Read More
360
Views
