How do you track and demonstrate how product marketing has influenced the roadmap?
4 Answers
The honest answer: I don't formally track it, and I don't think you should either.When PMM and PM are working well together, influence doesn't feel like something you nee...
7543 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
If you are already tracking KPIs and metrics for your product marketing team, you are well on your way to demonstrating how product marketing has influenced the roadmap! ...
759 Views
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Jellyfish VP of Product Marketing • 5mo
Product Marketing's influence comes in many shapes and forms, including but not limited to:Feature prioritizationNamingPricing & packagingGTM motionsPart of your job ...
1690 Views
Confluent Vice President, Product Marketing • 5mo
I don't think there can be meaningful tracking for this. I also don't think this is worth measuring as a metric. I know it sounds hand-wavy but usually organizations can ...
550 Views
Related Questions
What are the main channels product marketing can use to influence roadmap?What are some tips for helping drive product roadmap as a product marketer if you don't have data or customer anecdotes at your disposal?What recommendations do you have for influencing the roadmap early?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness?