Best tips for earning roadmap influence when a product marketer is new to a company or industry?
2 Answers
Etsy Director of Seller Product Marketing • 4mo
Such a great question! It can feel like a lot of pressure to be new at a company and bring immediate value. When you’re new, influence comes less from having answers and ...
471 Views
Iterable Head of Product Marketing • 6mo
Lead with passionate curiosity and ask follow-up questions rather than immediately sharing your own perspective.I call this approach "going two levels deeper" - whenever ...
377 Views
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Related Questions
Can you share advice for the first product marketer at a company for influencing the product roadmap?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? What are the main channels product marketing can use to influence roadmap?What are some ways you can influence the roadmap as a product marketer when working with a strong-willed and difficult to work with product manager?What recommendations do you have for influencing the roadmap early?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?