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Best tips for earning roadmap influence when a product marketer is new to a company or industry?

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2 Answers
  1. Madison Kiani
    Madison Kiani

    Etsy Director of Seller Product Marketing • 5mo

    Such a great question! It can feel like a lot of pressure to be new at a company and bring immediate value. When you’re new, influence comes less from having answers and more from asking the right questions. Early on, I would suggest focusing on listening (from your peers, leaders, and especially customers). Learn what your customers biggest problems are, how product decisions are made internally, what constraints teams operate under, and where there’s uncertainty. This will ultimately help you ...Read More

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  2. Gray Hardell
    Gray Hardell

    Iterable VP Product Marketing & GTM Strategy • 7mo

    Lead with passionate curiosity and ask follow-up questions rather than immediately sharing your own perspective. I call this approach "going two levels deeper" - whenever a PM starts talking about their product on your first call, ask two questions about what they said instead of responding with your own point of view. People love to share their insights and expertise (that's why we're all on this panel today). By showing genuine curiosity and interest in what they have to say, you'll build rapp ...Read More

    378 Views

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