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4 Answers
Priya Gill
Priya Gill
Momentive (SurveyMonkey) Vice President, Product MarketingJune 30
Persistence? :) That's a tough one and something that I've experienced many times in my career. I've always approached that as a challenge that I strongly desire to overcome. Similar to a question I answered above, I always start by building a great working relationship with Product by clearly sh......Read More
623 Views
Marissa Hastings
Marissa Hastings
Codecademy Group Product Marketing ManagerJune 21
I would first try to understand where the product manager is coming from, i.e. what knowledge or perceptions are they starting with about Marketing? What context might they need? What pain points might they have experienced in the past with other marketers? Starting from a place of empathy can he......Read More
313 Views
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPJune 19
Silicon Valley is littered with failed products that were technically excellent but totally failed to win their markets.  Time and again technical founders and product people find that they've run out of market runway, gone head first into a strong incumbent and have not understood buyer's min......Read More
323 Views
Josh Colter
Josh Colter
Woven Head of MarketingSeptember 20
First, make a concious decision to give them respect without demanding any in return. You don't really "deal" with them. Instead, you learn to foster a healthy and productive working relationship.   Now, treat PMs like a customer who you have to understand so you can win over. Enter into their ......Read More
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Priya Gill
Priya Gill
Momentive (SurveyMonkey) Vice President, Product MarketingJune 30
The start of building a great working relationship is clearly showing the expertise and value that you uniquely bring into the partnership with Product. As a PMM expert, you want to be seen as the central hub for a lot of critical information regarding not only your customers, but the products yo......Read More
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Brianne Shally
Brianne Shally
Nextdoor Head of Product MarketingJanuary 12
Here are a few of my approaches to influence product leadership on the product priorities: * Work cross-functionally across UX, research, Data Science, Product Operations, Sales, etc. to incorporate everyone's input so Product Marketing's list represents all input and is the source of tru......Read More
799 Views
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Matt Hodges
Matt Hodges
Atlassian Head of Marketing, ConfluenceDecember 14
At the stage before anything is handed over to eng for design. At Atlassian, we refer to this as the "Explore" phase–"Wonder" and "Make" come before and after, respectively.  When you do this, be clear on the role PMM is playing and the type of feedback the design wants and needs to move forwa......Read More
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Laura Jones
Laura Jones
Instacart Chief Marketing OfficerDecember 8
One way I have approached this is to bring the cross-functional team together for a Design Sprint. Sprints are one of the most effective ways to quickly align a team around key insights and develop a customer-centric product solution. Having PMMs participate in or even lead these sprints is a gre......Read More
1526 Views
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Gregg Miller
Gregg Miller
Oyster® VP of Product MarketingFebruary 11
Our job as product marketers is to help the organization maximize the capture of market opportunity — whether that’s becoming more competitive, entering new markets, increasing the value we deliver to existing customers, or numerous other ways. Thus I think it’s important to start with “what op......Read More
862 Views
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Jeffrey Vocell
Jeffrey Vocell
VP of Product MarketingJuly 21
It depends what the meeting is. More generally what PM expects from PMMs include: 1. Intelligence on Customers - Trends, NPS data, insights from conversations or a Customer Advisory Board. In other words, what are you hearing from customers or trends in data are you seeing that should o......Read More
454 Views