How do you deal with product managers who don't think marketing provides value or isn't technical?

To influence the roadmap, PMMs should bring valuable insights about the market, competition and customer to the table. With a more technical product, it is possible that ...

Persistence? :) That's a tough one and something that I've experienced many times in my career. I've always approached that as a challenge that I strongly desire to overc...

First, make a concious decision to give them respect without demanding any in return. You don't really "deal" with them. Instead, you learn to foster a healthy and produc...

I would first try to understand where the product manager is coming from, i.e. what knowledge or perceptions are they starting with about Marketing? What context might th...

Silicon Valley is littered with failed products that were technically excellent but totally failed to win their markets. Time and again technical founders and product p...