How do you use the data and insights to tell better stories?
4 Answers
Watershed Global Head of Product Marketing & Communications | Formerly HubSpot • 1y
Qualitative data: There is little than qualitative research - customer interviews, listening to sales call recordings, beta group message testing - to understand the tren...
2772 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Yes, its so key to be able to do this! A few ways you can do this: Use data to frame the problem: Start with data that highlights the pain points your audience is facing...
494 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Typically as proof points for the product benefits. Yeah we make you faster, but how much faster? Well (for example) at both Pomerium and Algolia, we could quantify laten...
447 Views
Product Marketing Consultant | Formerly Salesforce • 1y
I'm not sure if you're asking about how I use data and insights IN stories, or how I use them to SHAPE stories, so I'll answer both:Data IN stories: Numbers build trust a...
2220 Views
Related Questions
Any best practices for using data in storytelling? How do you leverage storytelling in your competitive intelligence reports to make insights more actionable and memorable for decision-makers?Where do you use this storytelling? Client pitches is of course what first comes to mind but what other places do you utilize storytelling?What are examples of how to apply the narrative to top, middle, and bottom funnel assets?What are some best practices for making sure external facing decks/presentations are telling compelling stories?Can you share the final outputs from your storytelling efforts? (how many value props, how do they look like)