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How does a college grad, best position themselves to be a successful Product Marketer or Marketer in general? Any advice on getting your foot in the door?

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1 Answers
Product Marketing Career Path
  1. Ben Geller
    Ben Geller

    Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y

    Many of the best PMMs and marketers I've worked with are extremely analytical and/or have deep experience in advertising. If you're unable to land a dream PMM/marketing job directly, roles that give you experience working with data or advertising can be a great stepping stone. Some possible career paths to consider include: Consulting: Many of the top-tier consulting firms have great new-grad programs, and will give you a lot of experience relevant to PMM. Data Analyst: Working as an analyst wil ...Read More

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  2. Austin Carroll
    Austin Carroll

    Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y

    Well, first of all, congratulations on finding Product marketing so soon! I know many of us in the profession today didn't learn about PMM until much later in our careers and were "switchers" from product or marketing or even sales. That being said, there are not a lot of right out of college PMM positions available (with the exception of Google and Salesforce). I would highly recommend building up your knowledge of all the functions that PMM has to consult on and work closely with. If you can g ...Read More

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