As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?
5 Answers
Square Product Lead, Payments • 5y
Discussing the roadmap with customers is a critical step in product development because it helps validate and clarify your strategy. It’s tough to give a one-size fits al...
1308 Views
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
This is always a bit of a dance, I'd say we've fluctuated over time with being better at sharing things in advance vs. more so communicating a changelog of features we've...
962 Views
Upcoming Event
Mastering Market Research
Altruist VP of Marketing • 5y
This would depend on your goals. Do you want to share the roadmap to get feedback or do you want to share the roadmap to give customers insight into your vision and upcom...
1430 Views
Our team takes it seriously and does a great job of making sure the product roadmap is accurate, updated regularly and communicated with our customers in a timely manner....
1288 Views
Appcues VP Marketing • 2y
There's no right or wrong answer here. Really depends on your organization's current priorities. For example, if you're going hard in a new product direction, it may make...
398 Views
Related Questions
Have you found a good framework to communicate your product roadmap to customers?What recommendations do you have for influencing the roadmap early?Can you share advice for the first product marketer at a company for influencing the product roadmap?How can product marketing manager influence a product roadmap when the roadmap is already full with multiple requests from customers, product vision or engineering items?How can you influence the roadmap when product managers have to plan so far in advance?What cadence would you suggest speaking with the Product team about roadmap?