Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 1y
The rise of AI completely changes how we talk about features because the competitive landscape is fundamentally different. Suddenly, every company has an AI product and an AI mandate, which means you're no longer just competing with direct rivals; you're competing with every other AI solution for a finite slice of your customer's AI or innovation budget.It forces you to stop leading with features and start leading with an emotional benefit. Your features are still critical, but they now serve as ...Read More
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