Product Marketing Manager roles are inherently multifaceted. Is there one particular area of focus you recommend developing more than others? Thanks for sharing your thoughts!

3 answers

All related (35)

Senior Director, Portfolio & Engagement Product Marketing at Airtable • October 8

Ah, it's hard to pick just one! If you'll make me, I'd say messaging and positioning. Every PMM needs it, it's a hard skill to build, and it will take you far. I recommend getting feedback on your wri

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Lauren Barraco

VP, Marketing at Inscribe • December 14

100% agree - there are so many areas that you get pulled into as a product marketer. If you think PMM is the path for you, I'd recommend you start with the age-old question... What are YOU passionate

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Ajit Ghuman

Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • March 11

One area of focus? Yes, absolutely. PMM functional skills can be learnt relatively easily and over time. Cross-functional leadership take more effort, and yields 10x the returns on investment. I r

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