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All related (35)
Christy Roach
Senior Director, Portfolio & Engagement Product Marketing at Airtable October 8
Ah, it's hard to pick just one! If you'll make me, I'd say messaging and positioning. Every PMM needs it, it's a hard skill to build, and it will take you far. I recommend getting feedback on your wri
Lauren Barraco
VP, Marketing at Inscribe December 14
100% agree - there are so many areas that you get pulled into as a product marketer. If you think PMM is the path for you, I'd recommend you start with the age-old question... What are YOU passionate
Ajit Ghuman
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.comMarch 11
One area of focus? Yes, absolutely.  PMM functional skills can be learnt relatively easily and over time. Cross-functional leadership take more effort, and yields 10x the returns on investment.  I r