I feel like Product marketing is in a similar place where Product Management was 15-20 years ago. With that said, how do you see Product Marketing growing over the next 5 years?

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Michele Nieberding · Accepted Answer

I think PMMs have "proven" their value as strategic leaders, so we are moving from more of a "launch factory" to strategic growth driver. Which you can see as more VP of...

Courtney Craig · Answer

I think Product Marketing will shift beyond product launches and research to a craft that focuses on business and product growth strategy. Meaning, PMM will take more own...

Hien Phan · Answer

I think the future of product marketing depends on the type of product and persona you’re selling to. But for developer tools—especially highly technical ones—I have a st...

I feel like Product marketing is in a similar place where Product Management was 15-20 years ago. With that said, how do you see Product Marketing growing over the next 5 years?

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