In your opinion, what type of background or experience is more valuable: a scrappy startup where you build the product marketing team (i.e. leadershop opportunities) from scratch or a more established company/larger team where you are perhaps more entry or mid-level?
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Related Questions
What's a typical product marketing career path? As a lead product marketer with a broad set of responsibilities and very few resources, what are the critical KPIs I should report on? When you're responsible for product launches, messaging, sales materials and enablement, the metrics seem 'soft.'What would you say are the top 3 - 5 areas a Product Marketing Manager should always be focused on that can make the biggest impact at a growing start-up? What are potential career paths after Product Marketing? How can PMMs show that they are adding value within the business to the leadership team? Are there any quick / day-to-day tactics that can help to get buy-in from senior leaders? What are the main functions that the PMM interfaces with and how do you see this changing over the next 2-5 years?