How is your Product marketing team organized? And, what's the PMM process for rolling out new messaging at the company level?
1 Answer
Jon Rooney
Unity Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Oracle • March 12
When I was at New Relic, the PMM team was organized by buying center/persona with a platform team that worked on foundational capabilities and use cases.
Rolling out new messaging was generally tied to a big event (user conference, sales kickoff, etc) and started at the top, with delivery from the most senior leaders immediately backed by enablement (including certifying on company overview decks, etc) and content refreshes.
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