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How is your Product marketing team organized? And, what's the PMM process for rolling out new messaging at the company level?

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2 Answers
Messaging Strategy
  1. Kevin MacGillivray
    Kevin MacGillivray

    Pressable Chief Marketing Officer • 1y

    My product marketing team is currently organized in a hybrid manner: Part of my team is organized by product - these folks pair very closely with their R&D counterparts, building up robust context that they leverage in GTM motions + growth. The other part of my team is set up to focus on foundations - these folks focus on crafting narratives, building assets, and running campaigns that weave all of our product value together into something cohesive at the platform level. The PMM's follow som ...Read More

    2,357 Views
  2. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y

    When I was at New Relic, the PMM team was organized by buying center/persona with a platform team that worked on foundational capabilities and use cases.

    Rolling out new messaging was generally tied to a big event (user conference, sales kickoff, etc) and started at the top, with delivery from the most senior leaders immediately backed by enablement (including certifying on company overview decks, etc) and content refreshes.

    2,284 Views

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