What is your messaging strategy for a new product that is early in its lifecycle, but is a differentiator for the company?
The promise of it is alluring but actual applications and the back end infrastructure is not ironed out yet.
6 Answers
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 2y
An old boss used to say "don't let the product get in the way of a good story". In order to stay head of your competitors, you will likely need to future sell. It is impo...
985 Views
Moloco Product Marketing Director • 1y
Is your company comfortable with sharing the vision of where the product will eventually land and the stage-gates to get there? If they are, this type of thought leadersh...
911 Views
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Shopify Senior Product Marketing Lead • 2y
I agree there is value in getting ahead of the market and positioning your new, amazing product early in its lifecycle. This can also be risky if use cases and backend in...
726 Views
Carta Vice President Product Marketing • 2y
I think the worse thing you can do as a brand is to have your messaging get too far ahead of the product by promising something that you can't deliver, particularly if it...
458 Views
Inngest Head of Marketing • 2y
I think the answer here is the same as the answer for all messaging hierarchy—start with what you’re solving, and for whom. Nail the pain and outcomes, well before you ge...
449 Views
Upstart Product Marketing Director, New Products • 2y
It's all about clarity. User education is key when it comes to something new where user adoption is vital. Keep it simple and clear.
406 Views
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