When do you stop iterating on messaging? How often should you revisit it?

Never stop iterating. But first, let's establish that there are degrees of iteration. To use a home improvement analogy, there's down-to-the-studs rebuild and then there's freshening up the paint. The

Never. That's probably not a practical answer, but I'm always tweaking and refining messaging. Obviously we don't contstantly roll out changes to the market, but I think PMMs should have that mindset.

I don't think you ever stop iterating on messaging as long as you're developing new aspects of your product. For a product launch, again, I would make sure that you've tested your messaging with somew

You can find my thoughts on that in response to this question: https://sharebird.com/whats-the-best-way-to-ensure-that-messaging-evolves-at-the-pace-of-the-company-while-still-maintaining-some-consist