Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (62)
Hally Pinaud
VP, Product Marketing at Podium February 2
Never stop iterating. But first, let's establish that there are degrees of iteration. To use a home improvement analogy, there's down-to-the-studs rebuild and then there's freshening up the paint. The
Never. That's probably not a practical answer, but I'm always tweaking and refining messaging. Obviously we don't contstantly roll out changes to the market, but I think PMMs should have that mindset.
Elizabeth Brigham
Director, The Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College April 29
I don't think you ever stop iterating on messaging as long as you're developing new aspects of your product. For a product launch, again, I would make sure that you've tested your messaging with somew
Andrew Stinger
Head Of Marketing at Universe December 18
You can find my thoughts on that in response to this question: