Sharebird
Sign Up / Sign In

I am hiring junior product marketers. Hiring someone with experience is easier often as they have something relevant to talk about. I am hiring a junior / near fresher. So, no product marketing experience is expected. What things do I look out for? What questions do I ask? Any assignment that you can suggest?

Recruitment

Answer
4 Answers
Product Marketing Career Path Product Marketing Interviews
  1. Jason Perocho
    Jason Perocho

    Amperity SVP, Head of Marketing • 6y

    When hiring a junior product marketer, I try and balance between hard and soft skills. For hard skills, I check to see if they are good at  Diagnosing the market Identifying pains and benefits Writing.  I can't emphasize that last point enough. Make sure your junior PMM is a great writer because they will tend to be your content engine.  For soft skills, I check to see if they're good at influencing direction and are genuinely a good person to be around.  Questions that I would ask to test the a ...Read More

    3,348 Views
  2. Rekha Srivatsan
    Rekha Srivatsan

    Salesforce SVP & CMO, Tableau • 4y

    This is a fun challenge! Because most junior candidates are extremely eager to learn and super coachable. I'd ask: Does the candidate have excitement around the product? Or do they believe in the vision? Ask them how they connect to the product or company? For example: when I hired junior PMMs for my SMB business, I'd ask them for their favorite small business.  Ask them to do a trial of your product and see what feedback they provide. This one is a good one because that's the product they will ...Read More

    1,450 Views
  3. Steve Feyer
    Steve Feyer

    WalkMe Director, Solutions Marketing & Competitive Intelligence • 6y

    In the B2B world, I wouldn't consider hiring a product marketer who is truly new to the workforce. They will need too much handholding and don't have experience with a variety of tasks---I want at least 2 years of experience in a relevant role such as sales, demand generation marketing, consulting, product management, etc.

    That said, I suggest looking for clear writing and communication ability as a minimum qualification.

    496 Views
  4. Abdul Rastagar
    Abdul Rastagar

    Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y

    The best product marketer who ever worked for me was a junior guy with no previous PMM experience. He really impressed me with his digital knowledge and customer focus. And he was eager to learn! I hired him despite reservations from some others because I knew he could bring in a digital-first perspective that the rest of us just didn’t have. The last question I asked him was what he was hoping to achieve in his career and he told me that he wanted my job. That sealed the deal for me. His develo ...Read More

    1,142 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Jackie Palmer

ActiveCampaign VP Product Marketing, Jackie Palmer on Product Marketing Career Path

May 27 @ 10:00AM PT

View Answers
Lauren Hakim

Zendesk Director of Product Marketing | AI, Lauren Hakim on Product Marketing Career Path

February 12 @ 10:00AM PT

View Answers
Nicole Smayling

Salesforce Director, Product Marketing (Brand | Portfolio), Nicole Smayling on Product Marketing Career Path

February 3 @ 9:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors