Communities
Sign Up / Sign In
How long is the aver. Deal cycle with big enterprises?
1 Answer
This depends on the industry, segment, and target buyer. When I was at AppDynamics marketing application performance monitoring to IT Ops teams, the land could take up to 3-6 months and the expand could take 6-12 months depending on the size of deal.
At Airtable, there’s a lot more variability because we sell into so many functions (marketing, product, IT, HR, finance, legal, etc). Generally speaking, the more tech-forward departments like marketing, product, and IT will buy more quickly than say finance and legal. Most land deals will close in quarter.
870 Views
Canva Ecosystem Marketing Leader, Indy Sen on Product Marketing KPI's
October 1 @ 10:00AM PST
Coda Head of Product Marketing, Beth McGrath on Product Marketing KPI's
March 26 @ 11:00AM PST
Salesforce Senior Director, Product Marketing Launch Strategy, Jodi Innerfield on Product Marketing KPI's
March 20 @ 10:00AM PST
Top Product Marketing Mentors
Sarah Din
Quickbase VP of Product Marketing
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging Products
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Amanda Groves
Crossbeam Senior Director Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Related Questions
What is an important KPI that you see product marketing teams completely missing?What's the biggest challenge you've ever faced as a product marketing leader and how did you overcome it?I'm a first-time PMM leader at a pre-IPO company; what KPIs should I own and not own?
What are some KPIs that you find over-hyped and/or unimportant?What is an important KPI that you see product marketing teams completely missing?For PMMs running campaigns to drive pipeline, what KPIs do you recommend?