How long is the aver. Deal cycle with big enterprises?
1 Answer
This depends on the industry, segment, and target buyer. When I was at AppDynamics marketing application performance monitoring to IT Ops teams, the land could take up to...
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For sales cycles that are "long" 18 months+ what KPIs do you recommend product marketers use to determine ROI / impact / influence on the deal. Industry context: enterprise healthcare IT softwareWhen you have a long sale-cycle, how do you line up KPIs with product adoption/ activation goals?What challenges do you encounter with tracking KPIs?