How much of your product design is data driven based on product marketing learnings and experimentation vs trusting the word of the designer?
4 Answers
Gusto Head of Product Marketing | Formerly Apple, Electronic Arts, Digitas • 3y
At Square, the product development functions all work really collaboratively and share a customer-driven approach. This means that product designers, product managers and...
1160 Views
Square Head of Product Marketing, Square Banking • 3y
Data is a great place to start. It helps to identify which hypotheses have the most promise and to prioritize where to dig in. Designers can have great intuition about wh...
1413 Views
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Appcues VP Marketing • 2y
If your designer isn't using any kind of data as an input into their design choices, then I'm not sure I'd feel comfortable just "trusting their word" for it. Start by as...
379 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 3y
We have never quantified this, but I will say that we always start with assumptions (i.e., “the work of the designer”). But then we go on to validate (or disprove) and fu...
334 Views
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