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What process have you taken to enable your sales team to demo a new version of a feature while it's in Beta?

- At what point did you allow them to start demoing? X weeks prior to GA? - What training was necessary prior to making the change? Workramp, etc. - When did you make it mandatory for Sales to only demo the new version? - Were there any concerns that the feature might be sold as one thing, then the final product might look slightly different?

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2 Answers
  1. Christy Roach
    Christy Roach

    AirOps CMO • 4y

    This can be really hard to manage! Like everything, it really depends on the feature and product readiness. I’ve often done this is in a few stages: Early product development: We start by educating our internal teams on what we’re building, the problems we want to solve, and our target customers. That helps them understand what’s coming and often they’ll suggest good customers to add to the beta. At that point, there is nothing for a sales team to demo or show a new customer, but we will give an ...Read More

    1,513 Views
  2. Jodi Innerfield
    Jodi Innerfield

    Product Marketing Consultant | Formerly Salesforce • 4y

    Demoing is SO important, yet unfortunately, we don't often have the product ready for sales teams to demo too far ahead of a launch.  What we do in this situation is have PMs do enablement where they walk through the new features and functionality and answer questions. That way the field can see what the features and products are in action. Another option when demo orgs aren't quite ready but customers need to show the product--a holodeck. We have the product team take screenshots of the product ...Read More

    2,145 Views

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