Emily Ritter

We aspire to do this with absolute excellence -- with rapid A/B testing and optimization. Come join our team!! That being said, here are some observations (I polled folk...

Yes! We have a tiered launch playbook system that enables us to provide transparency to our product management partners about the activities we do depending on the size a...

Small: tight, thoughtful FAQs. Keep it simple. Prep a concise one-pager that delivers the facts and moves on.Large: think about enablement as a mini bootcamp program rat...

* not getting involved in the product development process early enough* not talking to customers directly* not asking “how might this NOT work out” aka a "Pre-Mortem" (an...

A bit of an “it depends” answer. Sometimes people use betas for QA: does the feature we built work end-to-end? Other times betas can help you determine if you’ve hit prod...

It really depends on what stage your company is at, how your customers consume information from your company, your ship cadence, and what you’re trying to accomplish with...

Great answers all around. Here's what I'd add: * You deliver a product/feature that people actually want* You position your product in a way that gets the right people t...

It’s a good idea to get super aligned early in the product development lifecycle about what success looks like and what everyone really cares about. Get to know your stak...

The heyday of product launch PR is behind us. Ah, the good ol’ days. ;)These days you need truly innovative product stories and/or proven business impact to get solid cov...

Ultimately you’re working to drive revenue (in one way or another), which comes from feature awareness and/or usage.Revenue is a lagging indicator so your launch plan sho...