How should B2C product marketing differ to B2B product marketing?
Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing
October 23 @ 10:00AM PST
Gusto Head of Product Marketing, Employers, Leah Brite on Establishing Product Marketing
May 1 @ 10:00AM PST
Tremendous Head of Product and Corporate Marketing, Ambika Aggarwal on Establishing Product Marketing
April 9 @ 9:00AM PST
Top Product Marketing Mentors
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?What are the challenges one should be aware of when setting up a new PMM function inside the org? How can one overcome them -- any tips? If you were the first PMM hire in a B2B company, what would be your approach to growing your PMM team? How would that be different between product-led-growth and enterprise B2B companies? Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)