What is your approach to building, managing, and using competitive intel for product/ sales/ marketing strategies without dedicated resources?
For companies without dedicated resources for competitive intel/ analysis, how do you ensure its contribution to product development and/ or sales & marketing strategies? How should this be regularly practiced/ managed by PMMs?
2 Answers
Twilio Vice President Marketing • 5y
This is a great question too. Competitive is one part of the “swiss army knife” of skills a product marketer needs in their skill belt (others being, storytelling/narrati...
3192 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
We are lucky enough to have someone on our product marketing team dedicated to Competitive Intelligence today, but before she joined, this is how we approached it with sh...
1439 Views
Upcoming Event
Mastering Market Research