How do you approach persona definition when you are targeting freelancers or small business web development companies? The market is fragmented so it gets difficult to define a persona and its attributes.
2 Answers
Novi VP of GTM & Strategy • 8y
I don’t have any direct experience in this sector, but I’d encourage you to start by better understanding the segments of your market. Whether through interviews, survey...
1657 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
Disclaimer - I've never marketed to this segment. That said, I find it very hard to believe that you can't pick our four or five comon archetypes among your buyers. Yo...
353 Views
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Related Questions
What is your go-to framework for defining the persona, the buyer pain points and elaborating on use cases?Can you share your experience about segmentation and personas definition? Are you always aiming for a single persona? Or are there situations where two or more make more sense?How do you approach creating personas? Do you have personas that the business-at-large uses versus personas just for launches? How often do you create/refresh the two?