Novi VP of GTM & Strategy • 8y
I don’t have any direct experience in this sector, but I’d encourage you to start by better understanding the segments of your market. Whether through interviews, surveys, or product usage analysis (ideally some combination), you’ll need to identify the common threads between segments of your seemingly-fragmented base, and then create personas based on those segments. Some dimensions to consider that span across job titles/industries/buyer types: “jobs to be done” (see Clayton Christensen’s wo ...Read More
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