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How do you create KPIs around sales enablement?

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  1. Lizzie Yarbrough de Cantor

    Hightouch Head of Product Marketing • 1y

    I love this question because Sales Enablement is one of my most consistent partners on any initiative. How you measure success of sales enablement really depends on what tools you have in place. Lots of sales enablement tools now have ways to measure usage which can be very helpful. We use Highspot and Workramp at my current company and it allows me to track usage on things like training/resource pages, completion rate on specific enablement tracks, or how often sales is sending out specific sal ...Read More

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