What are some KPIs that you find over-hyped and/or unimportant?

I must ask back: in what context? Because PMM can flex its priorities and alignment towards Product vs. Sales vs. Customer Success (or even Marketing demand gen/comms, I ...

Any KPI, no matter how small, can be important if it’s tied to organizational performance. That said, my biggest pet peeve is when PMMs attempt to show the value of their...

First, I think any KPI that's connected to organizational goals no matter how small or large is important. There's so much value in aligning cross-functionally and pursui...