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Natalie Louie

Senior Director, Product Marketing Strategy, Zuora
Natalie Louie
Senior Director, Product Marketing Strategy, Zuora
Product Marketing strategist who can connect the dots between positioning, product, pricing and packaging to unlock revenue growth.

Podcast: Pricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie Louie

Pricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie Louie
Pricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie Louie
Pricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie Louie
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Added February 8, 2021Published in AMA's

AMA: Zuora Senior Director, Product Marketing, Natalie Louie on Messaging

Zuora Senior Director, Product Marketing, Natalie Louie

on Messaging

Senior Director, Product Marketing Strategy
Zuora
Senior Director, Product Marketing Strategy at Zuora
MESSAGING FRAMEWORK Andy Raskin broke down our Zuora messaging framework perfectly: The Greatest Sales Deck I’ve Ever Seen [https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0] This messaging framework we use has 5 elements:  * Name a Big, Relevant Change in the ...more
Senior Director, Product Marketing Strategy at Zuora
We have our brand messaging and corporate messaging which ties to our company purpose and we use it as our north star and map all related messaging to that. It’s important to work in an integrated way so that messaging is consistent and aligned across the company and the products we sell. We spe...more

Podcast: Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora

Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
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Added April 12, 2020Published in AMA's

AMA: Zuora Product Marketing Senior Director, Natalie Louie on Stakeholder Management

Zuora Product Marketing Senior Director, Natalie Louie

on Stakeholder Management

Senior Director, Product Marketing Strategy
Zuora
Senior Director, Product Marketing Strategy at Zuora
As a PMM I’ve always had a close relationship with demand gen, from startups to public companies. Here’s what we do together and what we each own separately: Together we discuss themes and ideas but demand gen owns the tactics and PMM owns the strategy. We both own the results. Demand Gen: focu...more
Senior Director, Product Marketing Strategy at Zuora
The more technical your product and complex your use cases, i.e. selling to enterprise customers, then PMM can report into Product. This is what we do at Zuora and other companies I’ve worked at. The less technical the product and the less complex your use cases, i.e. selling to SMB/MM customers...more