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Added June 1, 2021 • Published in Women in Product Marketing's
Podcast: Pricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie Louie
Pricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie Louie
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Added February 8, 2021 • Published in AMA's
AMA: Zuora Senior Director, Product Marketing, Natalie Louie on Messaging
Zuora Senior Director, Product Marketing, Natalie Louie
on Messaging
Senior Director, Product Marketing Strategy
Zuora
Senior Director, Product Marketing Strategy at Zuora
MESSAGING FRAMEWORK
Andy Raskin broke down our Zuora messaging framework perfectly: The Greatest
Sales Deck I’ve Ever Seen
[https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0]
This messaging framework we use has 5 elements:
* Name a Big, Relevant Change in the ...more
Senior Director, Product Marketing Strategy at Zuora
We have our brand messaging and corporate messaging which ties to our company
purpose and we use it as our north star and map all related messaging to that.
It’s important to work in an integrated way so that messaging is consistent and
aligned across the company and the products we sell.
We spe...more
Added December 16, 2020 • Published in The Product Marketing Experts's
Podcast: Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
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Added April 12, 2020 • Published in AMA's
AMA: Zuora Product Marketing Senior Director, Natalie Louie on Stakeholder Management
Zuora Product Marketing Senior Director, Natalie Louie
on Stakeholder Management
Senior Director, Product Marketing Strategy
ZuoraSenior Director, Product Marketing Strategy at Zuora
As a PMM I’ve always had a close relationship with demand gen, from startups to
public companies.
Here’s what we do together and what we each own separately:
Together we discuss themes and ideas but demand gen owns the tactics and PMM
owns the strategy. We both own the results.
Demand Gen: focu...more
Senior Director, Product Marketing Strategy at Zuora
The more technical your product and complex your use cases, i.e. selling to
enterprise customers, then PMM can report into Product. This is what we do at
Zuora and other companies I’ve worked at.
The less technical the product and the less complex your use cases, i.e. selling
to SMB/MM customers...more