Natalie Louie
Product Marketing, Senior Director, Replicant
About
Product Marketing strategist and leader who supports internal teams, the market, and target customers to achieve competitive advantage, increase users, amplify our story, find a path towards monetization and build customer lifetime value.
Content
Natalie Louie
Replicant Product Marketing, Senior Director • January 12
I break up my 30-60-90 day plan into 4 phases of success for Product Marketing – it also includes focus for after your first 90 days, all outlined below. You may not get to everything in each phase, or you may move through things faster – I use this as a guide and checklist to keep myself acco......Read More
6547 Views
Natalie Louie
Replicant Product Marketing, Senior Director • January 12
Start with my 30/60/90 day plan. I embark on this process and begin looking for where I can dive in for my quick wins. You never know what scenario you are walking into or which project has suddenly been prioritized when you first start. The key is listening for what people are working on, under......Read More
3942 Views
Natalie Louie
Replicant Product Marketing, Senior Director • April 13
MESSAGING FRAMEWORK Andy Raskin broke down our Zuora messaging framework perfectly: The Greatest Sales Deck I’ve Ever Seen This messaging framework we use has 5 elements: * Name a Big, Relevant Change in the World * Show There’ll Be Winners and Losers * Tease the Promised Land * Introduce......Read More
3258 Views
Natalie Louie
Replicant Product Marketing, Senior Director • May 5
As a PMM I’ve always had a close relationship with demand gen, from startups to public companies. Here’s what we do together and what we each own separately: Together we discuss themes and ideas but demand gen owns the tactics and PMM owns the strategy. We both own the results. Demand Gen: focu......Read More
2529 Views
Natalie Louie
Replicant Product Marketing, Senior Director • May 5
Yes, I always do. Treat each stakeholder like one of your “personas”. Understand their role, what their pain points are, what their goals are, what words they use and what’s important to them. Do a 1:1 with them, get to know them, their OKRs, interview them and find out how you can help them......Read More
1652 Views
Natalie Louie
Replicant Product Marketing, Senior Director • January 12
Please see my phases of success for a PMM in your first 100 days here . A KEY THING to know at the onset is, does everyone know what a PMM does and what value they bring? Ask all leaders and cross functional partners. Product Marketers are the marketing strategists, the brains of marketing, the......Read More
1637 Views
Natalie Louie
Replicant Product Marketing, Senior Director • May 5
At two previous companies I worked at (Zuora and Hired) we have OKRs and each group creates their own and works with each other to define theirs. We can also view everyone's OKRs in our Workboard tool. Alignment begins before any project begins. Each quarter we all get better at aligning our OKRs......Read More
1382 Views
Natalie Louie
Replicant Product Marketing, Senior Director • May 5
The more technical your product and complex your use cases, i.e. selling to enterprise customers, then PMM can report into Product. This is what we do at Zuora and other companies I’ve worked at. The less technical the product and the less complex your use cases, i.e. selling to SMB/MM customers......Read More
1208 Views
Natalie Louie
Replicant Product Marketing, Senior Director • April 13
If you want the highest company valuation possible, you need a recurring stream based on a value-based and/or usage-based pricing model. Investors and Wall Street value recurring revenue streams at a much higher multiple than one-time transactional revenue because they are predictable revenue str......Read More
1206 Views
Natalie Louie
Replicant Product Marketing, Senior Director • May 5
PMMs can be more proactive to own more of the funnel and customer journey when they expand their expertise to have a say in or own the pricing and packaging strategy. PMMs already connect the dots between customers and products and know how to deliver value across the entire customer journey. We......Read More
1090 Views
Credentials & Highlights
Product Marketing, Senior Director at Replicant
Formerly MobileCoin, Zuora, Hired, Oracle, Responsys
Studied at Cornell University
Lives In San Francisco, CA
Knows About Messaging, Stakeholder Management, Growth Product Marketing, Product Marketing / Dema......more