Natalie Louie

Natalie Louie

Product & Content Marketing, ICONIQ Capital
About
Product Marketing strategist and leader who supports internal teams, the market, and target customers to achieve competitive advantage, increase users, amplify our story, find a path towards monetization and build customer lifetime value.

Content

Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingJanuary 11
I break up my 30-60-90 day plan into 4 phases of success for Product Marketing – it also includes focus for after your first 90 days, all outlined below.   You may not get to everything in each phase, or you may move through things faster – I use this as a guide and checklist to keep myself acco......Read More
8097 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingJanuary 11
Start with my 30/60/90 day plan. I embark on this process and begin looking for where I can dive in for my quick wins. You never know what scenario you are walking into or which project has suddenly been prioritized when you first start. The key is listening for what people are working on, under......Read More
6169 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingApril 13
MESSAGING FRAMEWORK Andy Raskin broke down our Zuora messaging framework perfectly: The Greatest Sales Deck I’ve Ever Seen This messaging framework we use has 5 elements:  * Name a Big, Relevant Change in the World * Show There’ll Be Winners and Losers * Tease the Promised Land * Introduce......Read More
3992 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingJanuary 11
Please see my phases of success for a PMM in your first 100 days here . A KEY THING to know at the onset is, does everyone know what a PMM does and what value they bring? Ask all leaders and cross functional partners. Product Marketers are the marketing strategists, the brains of marketing, the......Read More
3293 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingMay 4
As a PMM I’ve always had a close relationship with demand gen, from startups to public companies. Here’s what we do together and what we each own separately: Together we discuss themes and ideas but demand gen owns the tactics and PMM owns the strategy. We both own the results. Demand Gen: focu......Read More
2695 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingMay 5
Yes, I always do.   Treat each stakeholder like one of your “personas”. Understand their role, what their pain points are, what their goals are, what words they use and what’s important to them. Do a 1:1 with them, get to know them, their OKRs, interview them and find out how you can help them......Read More
1843 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingApril 13
If you want the highest company valuation possible, you need a recurring stream based on a value-based and/or usage-based pricing model. Investors and Wall Street value recurring revenue streams at a much higher multiple than one-time transactional revenue because they are predictable revenue str......Read More
1520 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingMay 5
At two previous companies I worked at (Zuora and Hired) we have OKRs and each group creates their own and works with each other to define theirs. We can also view everyone's OKRs in our Workboard tool. Alignment begins before any project begins. Each quarter we all get better at aligning our OKRs......Read More
1419 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingMay 5
I mentioned this in a prior question - treat each stakeholder like one of your “personas”. Understand their role, what their pain points are, what their goals are, what words they use and what’s important to them. Do a 1:1 with them, get to know them, their OKRs, interview them and find out how y......Read More
1388 Views
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingMay 4
The more technical your product and complex your use cases, i.e. selling to enterprise customers, then PMM can report into Product. This is what we do at Zuora and other companies I’ve worked at. The less technical the product and the less complex your use cases, i.e. selling to SMB/MM customers......Read More
1322 Views
Credentials & Highlights
Product & Content Marketing at ICONIQ Capital
Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys
Top Product Marketing Mentor List
Studied at Cornell University
Lives In San Francisco, CA
Knows About Platform and Solutions Product Marketing, Brand Strategy, Category Creation, Product ......more