How to position your skills from being a Content Marketer/Copywriter working in the B2B SaaS space to pivot into Product Marketing
2 Answers
Carta Vice President Product Marketing • 4mo
FMCG experience remains valuable for product marketing roles if candidates demonstrate the right mindset.I don't think FMCG experience has lost its value at all. Based on...
306 Views
Confluent Vice President, Product Marketing • 4mo
FMCG marketing skills are highly relevant to tech product marketing, especially for PLG motions.There's a common saying in Silicon Valley that a product manager's job is ...
351 Views
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Related Questions
Which are the particularities of a Product Marketing role in a SaaS company? As a b2c product marketer, how best move into SAAS industry/b2b?For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?How can I get into B2B SaaS product marketing from my current B2B SaaS Solution Engineer role? Could you highlight the transferable skills and gaps you see in this case. How to address the gaps? I am in the process of pivoting my career from Content Marketing to Product Marketing. What are some helpful resources, workshops, and/or online courses I should check out to help make the transition easier?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?