How would you approach building a research program that helps set or validate the product-vision and direction, not just in terms of how features should be built but also in terms of what opportunities to attack? What would this process look like?
2 Answers
Etsy Director of Seller Product Marketing • 4mo
This is such a great question! I’ve been lucky to work with some incredible research and analytics partners at Etsy, and I’ve learned a lot from them about how to build l...
421 Views
Shopify Senior Product Marketing Lead • 1y
A strong research program should include both qualitative and quantitative data. And if you're strapped for time and resources, which we often are, the best place to star...
897 Views
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