Question Page

How would you approach building a research program that helps set or validate the product-vision and direction, not just in terms of how features should be built but also in terms of what opportunities to attack? What would this process look like?

Madison Kiani
Etsy Director of Seller Product Marketing3mo
This is such a great question! I’ve been lucky to work with some incredible research and analytics partners at Etsy, and I’ve learned a lot from them about how to build l...
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Robin Fontaine
Shopify Senior Product Marketing Lead1y
A strong research program should include both qualitative and quantitative data. And if you're strapped for time and resources, which we often are, the best place to star...
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