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How would you approach building a research program that helps set or validate the product-vision and direction, not just in terms of how features should be built but also in terms of what opportunities to attack? What would this process look like?

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2 Answers
Influencing the Product Roadmap
  1. Madison Kiani
    Madison Kiani

    Etsy Director of Seller Product Marketing • 5mo

    This is such a great question! I’ve been lucky to work with some incredible research and analytics partners at Etsy, and I’ve learned a lot from them about how to build learning plans that actually help teams make better decisions. Through that experience, I’ve found that the most effective learning plans are built by bringing together three lenses: Qualitative research (think 1:1 direct conversations with customers) to dig into customer needs, motivations, and pain points in the seller experien ...Read More

    424 Views
  2. Robin Fontaine
    Robin Fontaine

    Shopify Senior Product Marketing Lead • 1y

    A strong research program should include both qualitative and quantitative data. And if you're strapped for time and resources, which we often are, the best place to start is talking to customers, even if you can only do so once a week. Try to set up a system that keeps you in the groove of having regular customer conversations. This will give you great qualitative data. For quant data, a regular cadence of surveys can be valuable. This might take the form of a longer survey once a year to asses ...Read More

    901 Views

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