Fourth CMO • 5y
I don’t think it’s super critical for there to be a “new role” when creating a new category. When I was at Yammer, for example, we defined the “Enterprise Social Networking” category but made it a must have for various existing roles in an organization (VP HR, COO, VP Sales, etc.).What you’ll find is that new categories often don’t have a corresponding line item in the buyer’s budget - so you’ll need to help them identify ways to fund the spend for your solution (by borrowing from other line ite ...Read More
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