Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • Jul 2
R&D and listening tours. Develop a methodology for researching your addressable market across customers, prospects, analysts, competitors, influencers etc. You'll need this as the backbone of how you define, shape, and evolve category overtime. From there PMM should be the stewards of positioning (based on the research), GTM strategy (commercialization) and launch (persona messaging and surround strategy). If you don't have strong R&D, the rest falls short. Stay curious and you will stay ...Read More
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