Diageo Head of Tequila Portfolio • 3y
Some of the most important decisions you need to consider as a product manager are: How competed is the new category?: There is no right answer. More competition means more barrier to enter but less means fewer information at your disposal. Just make sure your strategy consider the external factors as-well. Champion products: Could sound obvious but there are products that with minimal adjustments could serve more than one category. Example Soda and Soda with alcohol. Staying close to your core ...Read More
3,511
Views
