What's the most important priority for Product Marketing when developing a new category?

Some of the most important decisions you need to consider as a product manager are:

1. How competed is the new category?: There is no right answer. More competition means more barrier to enter but less means fewer information at your disposal. Just make sure your strategy consider the external factors as-well.

2. Champion products: Could sound obvious but there are products that with minimal adjustments could serve more than one category. Example Soda and Soda with alcohol. Staying close to your core expertise could facilitate things for you when entering new spaces.

3. Test and learn fast: get into the start-up spirit of fail, learn and upgrade as fast as you can. Pilot projects could be a great a idea for minimizing risk.

4. Have a good user feedback process in place: Probably the most important of all is to understand how your brand or new product will be perceived. So make sure you have a robust feedback process in place at different stages when creating the new category