I am moving into a new product marketing leadership role and working adjacent to product managers/directors for the first time. I will also be responsible for managing one direct report. I imagine I will lead the GTM strategy side of things and my DR will focus on tactical execution, but I am curious if there are recommended best practices for structuring PMM roles and responsibilities.
In over 12 years of B2B mktg exp, I've only worked on corporate marketing teams reporting to General Management, so the switch to a product management structure is new for me.
2 Answers
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
This to me depends on your company and the products you sell and will vary based on the composition of your solution set. A larger platform solution might have a VP or Di...
1182 Views
Clari VP, Brand, Content and Product Marketing • 4y
Great question. I would challenge that a bit, and think that good strategic needs to be based on flawless execution and vice-versa. Maybe you can own 80% of the strategy ...
577 Views
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