I have a major Tier 1 Product Release that will be broken up into smaller releases that will lead up to the big release. In addition, I've created a GTM/product launch motion at my company that outlines specific tasks for different tiers. I'm curious to know whether I should treat the smaller launches as smaller Tier releases or should I treat them as a big tier release, but only do certain portion? Some suggest rolling thunder, but would love some tactical advice?
Figma Vice President, Product Marketing • 6y
Email me at szou@figma.com and let’s talk more so I can better understand your use case? 🙂 In general, I’m a fan of rolling thunder launches (aka a collection of feature ...
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