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How do you build a scalable launch process? What are the failure modes or signs of an unscalable launch process? How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule?

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2 Answers
Launch Frameworks Launch Channels Launch Strategy
  1. John Hurley
    John Hurley

    Notion Head of Product Marketing • 3y

    Simple answer here is a great Tiered model, a NPI process (for larger companies), and differentiating between Launches and Releases. Often see many product launches that are really more release marketing versus integrated product launches.  You have the greatest outbound marketing launch in the world, but ultimately all the launch and growth levers in the world won’t make new products successful in market without 4 things… Top-Down Accountability: Executives setting and aligning around targets, ...Read More

    3,585 Views
  2. Reshma Iyer
    Reshma Iyer

    Grow Progress VP Marketing • 2y

    A few things need to fall into a consistence cadence to accomplish scalable launch processes: Timely visibility into the product roadmap GTM team alignment on accomplishing sales enablement ahead of marketing launch dates Marketing team education and buy in on what's being launched resulting in a channel/swimlane plan If one of these is weak, it tends to impact the rest of it. Also, creating awareness within the company that "code complete does not equal to marketing launch date" -- this is a co ...Read More

    4,742 Views

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