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What are some best practices for a successful product launch targeting a B2B audience? What about B2C?

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3 Answers
Go-To-Market Strategy Launch Channels Launch Metrics
  1. John Gargiulo
    John Gargiulo

    Airbnb Head of Global Product Marketing • 8y

    B2B   - The foundation of any successful launch is a compelling insight. This is especially true in B2B. To get to that golden nugget, even if you have a research group and/or an awesome, collaborative sales team - meet the customers. There is nothing like first-hand experience when it comes to truly understanding customer. That's where your aha moment is most likely to happen.   - On the creative delivery front, remember that in B2B your LTV is typically extremely high, especially if you're at ...Read More

    14,405 Views
  2. Sarah Scharf
    Sarah Scharf

    Vanta VP of Product and Corporate Marketing • 3y

    I personally feel like too much is made of the distinction between B2B and B2C. Heads of IT are people too! In either case, the messaging is paramount. As I said above, commit to “Know the user. Know the magic. Connect the two.” And be able to express that in short / shorter / shortest lines of messaging As for placement, I have found B2B a bit easier than B2C. There are many more digital channels to reach people when they are staring at a screen from 9-5. That said, one of our most successful m ...Read More

    1,631 Views
  3. Dave Daniels
    Dave Daniels

    BrainKraft Founder • 8y

    1. Have a clearly defined launch goal. A metric, a quantity, and a timeframe. "Sell as much as we can" is not a goal.

    2. Have a launch leader. Succesful launches to launch by themselves. 

    3. Good product/market fit

    4. Identify a good target market segment

    5. Prepare your team

    6. Prepare your market

    7. Build alliances

    8. Measure and adjust

    More on my blog - https://www.brainkraft.com/7-tips-to-prevent-product-launch-catastrophes  

    875 Views

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