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John Gargiulo
Head of Global Product Marketing at Airbnb December 1
B2B   - The foundation of any successful launch is a compelling insight. This is especially true in B2B. To get to that golden nugget, even if you have a research group and/or an awesome, collaborativ
Sarah Scharf
VP of Product and Corporate Marketing at Vanta October 28
I personally feel like too much is made of the distinction between B2B and B2C. Heads of IT are people too! In either case, the messaging is paramount. As I said above, commit to “Know the user. Know
Dave Daniels
Founder at BrainKraft March 21
1. Have a clearly defined launch goal. A metric, a quantity, and a timeframe. "Sell as much as we can" is not a goal. 2. Have a launch leader. Succesful launches to launch by themselves.  3. Good prod