What are some best practices for a successful product launch targeting a B2B audience? What about B2C?

3 answers

All related (60)

Head of Global Product Marketing at Airbnb • December 1

B2B - The foundation of any successful launch is a compelling insight. This is especially true in B2B. To get to that golden nugget, even if you have a research group and/or an awesome, collaborativ

166 Saves

Sarah Scharf

VP of Product and Corporate Marketing at Vanta • October 28

I personally feel like too much is made of the distinction between B2B and B2C. Heads of IT are people too! In either case, the messaging is paramount. As I said above, commit to “Know the user. Know

10 Saves

Dave Daniels

Founder at BrainKraft • March 21

1. Have a clearly defined launch goal. A metric, a quantity, and a timeframe. "Sell as much as we can" is not a goal. 2. Have a launch leader. Succesful launches to launch by themselves. 3. Good prod

38 Saves

How do you time a launch for the greatest impact?

What are some of the KPIs that should be focused on when launching a new feature of an existing product?

Who do you typically obtain launch goals from within the organization, especially when matrixes. For example a GM of a business unit, the Product Manager for a Product and the Product Marketing Manager.

How do you identify ideal customer profiles and operationalize them as a part of your GTM strategy?

What is the role of Product Marketing compared to other parts of the business in driving product adoption?

Can you please outline a "Launch Framework" and go through an example of implementing such a framework for one of the companies for which you have worked?