What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
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13 Answers
Shopify Director of Product Marketing • 2y
I think about Go-To-Market plans being comprised of the following work:Understanding the product and its value propositionGather feedback from current and potential custo...
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