Can you share your experience about segmentation and personas definition?
I'm so sure it is so important for good products being focus on an addecuate segmentation or undestand personas, but what do you consider are the steps or the best process for getting a good segmentation?
6 Answers
Novi VP of GTM & Strategy • 8y
I’ve typically seen segmentation and personas fall flat in one of two ways: either they were purely based on readily available internal data (usually, transaction or prod...
3011 Views
Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex • 5y
Segmentations and personas both have a role to play in informing product strategy and targeting for marketing. Defining segments is more of quantitative exercise with a p...
1643 Views
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Udemy Product & Instructor Marketing, Director • 4y
We think about this as a layered approach, of which time is an important consideration. Here are some ways to think about the differences: Jobs To Be Done (JTBD): Essent...
1901 Views
Twilio Vice President Marketing • 4y
I have a 5-step approach that i've developed over time. It does change based on the situation, but the main flow typically stays in tact. I presented this at an event, so...
1194 Views
Director of Product Marketing • 2y
It's helpful to think of personas as fictional representations of buyers and users that tell the story of the top decisions, needs, and motivations that must be present f...
330 Views
KPI Sense Chief Executive Officer • 6y
I take a three-dimensional approach to customer segmentation. Within any given "traditional" segment (industry, size, geography, etc.) I look at three things: What proble...
786 Views
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